Insights

Methods, not takes.

Everyone has an opinion about AI marketing. These are working methods instead — each one something I run in practice, with the numbers that came back. If a post can't be acted on by Friday, it doesn't publish.

A finding you can't reproduce is an anecdote.

Method note · read a disclosed run

How to find out what ChatGPT says about your company

The full hand-run method: clean sessions, five kinds of intent, three runs per prompt, answers recorded verbatim. Plus the four patterns the findings almost always show, and the one appearance that actually grows a business.

Read the method →

Your style guide is a PDF nobody reads. Make it a tool your team can't avoid.

Brand consistency fails because it runs on memory. What happens when the rules run in the system instead — including the build where production time dropped 40% while consistency went up.

Read the argument →

What 25 years in broadcast taught me about AI content that actually converts

Television gives you three seconds and one pass, in front of an audience that owes you nothing. That constraint turns out to be exact training for the AI answer era.

Read the story →

The AI marketing stack for a team of one

Not forty tools — four layers: measurement, governance, production, maintenance. The whole system for a solo operator, and the shopping list of things not to buy.

Read the stack →

Find out what the machines say about you.

One page. Forty-eight hours. The prompts your buyers actually ask, and exactly what came back — including who got named instead of you.

  • 01One page, inside 48 hours. Not a note saying it's in progress.
  • 02Three engines, the prompts your buyers actually type.
  • 03No call required, and no pitch inside the report.
  • 04Free. There is no version of it that costs money later.

I run a limited number each month, so there may be a short wait.

Tell me where to look.

Takes about a minute. The more precise the last two answers, the sharper the report.

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Email me at [email protected] with your company name, website, how a buyer would describe what you sell, and two competitors you lose to. Same 48 hours.