Case Studies

Most case studies are marketing wearing a lab coat.

Here's the alternative. Every number on this page comes from a run that actually happened, recorded verbatim, or a system that shipped and got measured. Two of these are unsolicited audits — companies measured because the category was worth measuring, published anonymized and labeled exactly what they are. The third is what I built in-house before this practice had a name. Nothing below claims a client engagement that didn't happen.

53%
30 prompts · 3 engines

Appearance rate for a B2B manufacturer across 30 prompts. Found on merit: 22%. The gap between those two numbers is the whole audit.

Read the audit →
100%
The inversion

Category-discovery rate for a local restaurant — against a 50% brand-direct rate. Strangers found them. Regulars didn't.

Read the snapshot →
17×
3 builds · 1 sequence

Marketing-sourced qualified leads, eighteen months after an infrastructure-first build. Plus 40% production time and 100× traffic.

Read the record →

Named in half the answers. Found on merit in four.

A certified manufacturer with decades in its category, audited at full report depth: 30 prompts, three engines, four verification rounds. Appearance rate 53% — merit rate 22%. Plus the trust finding: two of three engines ran an anti-fraud script on a routine legitimacy question, one after reading the company's own website.

Read the full audit →

Strangers could find them. Regulars couldn't.

A neighborhood trattoria with a 100% category-discovery rate and a 50% brand-direct rate — the inversion nobody expects. Including the answer where an engine confidently described a different restaurant with a nearly identical name, two thousand miles away.

Read the snapshot →

Three builds, one sequence: infrastructure first, demand second.

A CRM built from zero that grew marketing-sourced qualified leads 17x in eighteen months. Brand rules encoded into AI skills that cut production time 40% while consistency went up. A regional site taken from 500 to 50,000 monthly visitors in six months. Employer work, anonymized on purpose.

Read the build record →

Why there are no client logos on this page

This practice is new, and this page doesn't pretend otherwise.

The two audits above are the same instrument the paid report uses — run on companies that never asked for them, precisely because the findings have to hold up whether or not anyone is paying. The method is in every deliverable, so anyone can re-run it and check the work. And the subjects aren't named, because publishing a company's gaps without its consent would be trading its reputation for my marketing.

When client engagements close, their results join this page dated, specific, and attributed — with written permission, and only then.

The report is the marketing. It works or it doesn't.

A finding you can't reproduce is an anecdote.

Method note · the run count travels with the numbers

Your category is already on file. You just haven't read it.

The engines have been answering your buyers' questions all along. One page, forty-eight hours, and you'll know exactly what they've been saying — including who gets named instead of you.

  • 01One page, inside 48 hours. Not a note saying it's in progress.
  • 02Three engines, the prompts your buyers actually type.
  • 03No call required, and no pitch inside the report.
  • 04Free. There is no version of it that costs money later.

I run a limited number each month, so there may be a short wait.

Tell me where to look.

Takes about a minute. The more precise the last two answers, the sharper the report.

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Email me at [email protected] with your company name, website, how a buyer would describe what you sell, and two competitors you lose to. Same 48 hours.