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Four engagements, and they run in an order. Measure what the engines say about you, encode the rules that govern what you produce, build the system that removes the bottleneck, then keep it from quietly getting worse. I built the infrastructure before the demand once at a global B2B manufacturer, and marketing-sourced qualified leads grew 17x in eighteen months. You can start anywhere. The step before the first one costs nothing.
Start with the free snapshotOne page, 48 hours, no call required.
What the sequence has produced
Marketing-sourced qualified leads, eighteen months after an infrastructure-first build at a global B2B manufacturer.
Read the build →Drop in content production time after brand style guides were encoded into invokable AI skills — consistency up, not down.
How the encoding works →Organic traffic growth, 500 to 50,000 monthly visitors in six months — structured for extraction, cited off-domain.
Read the build →Every team I talk to has already bought something. Seats, credits, a workspace, a pilot somebody demoed in a Tuesday meeting.
Almost none of them can tell you what changed. Not because the tools are bad — because a purchase order isn't a process. The license arrived, the standards didn't, and nobody was made responsible for the difference.
So the work got faster in some places and worse in others, and there's no baseline to prove which is which.
Here's the uncomfortable part: the thing you bought was never the constraint. Your constraint is that nobody wrote down what good looks like in a form a machine can apply, and nobody has checked whether the machines your buyers use can even find you.
Two different problems. One order.
And they fail for completely different reasons.
Measure the first. Map the second. Then decide.
Each has its own page. Each answers one question.
What do ChatGPT, Gemini and Claude actually say about us — and who is getting named instead?
Thirty to forty prompts built from your buyer's real questions, five intent categories, three engines, three runs each, two competitors scored on the identical set. You get the verbatim record, the scorecard, and a ranked fix plan with a 90-day sequence.
The full report, explained →Why does the work drift off brand by draft fifty, no matter how good the guide is?
Your voice, terminology, claims rules and proof library encoded into a tool your team invokes — instead of a document they skimmed once during onboarding. Encoding full brand style guides this way cut content production time 40%, with better brand consistency than when everything was hand-crafted, because the standards were enforced by the system instead of by memory.
How the encoding works →Why can't we ship what we plan?
I map how work actually moves from request to published, name the constraint, and build the system that removes it — brand layer, skill library, content pipeline, governance, and a measured throughput baseline taken before anything changes. Then I train your team and hand it over documented.
The flagship build →Who is watching this now that it's built?
New workflows as your team finds the next bottleneck, drift tests against real work, model-update briefings in plain language, monthly office hours, and documentation that stays current. Or I run the programs outright.
What a month looks like →You could run any of this yourself. That's the design goal, not a limitation.
Some teams don't want the system transferred. They want it run.
That's sold the same way — flat monthly, six-month minimum, and documented the entire time.
The documentation ships with the managed work too. You could take any of it in-house the month you decide to, and the fact that you could is the difference between this and an agency.
The receipt
At a global B2B manufacturer I inherited a marketing function with almost no pipeline contribution. I built the infrastructure first — CRM from zero across three brands, lead scoring, lifecycle stages, attribution — then scaled demand.
17x
Eighteen months later, marketing-sourced qualified leads had grown 17x.
Nothing about that was clever. It was the right order, held at the point where skipping a step would have been faster.
You fill in a short form. I run one prompt set across three engines and send you one page inside 48 hours. No call required, no pitch inside the report.
We start with what your own snapshot showed you, then how work actually gets produced on your team. I name one recommendation out loud, and I give you the number at the end of that call rather than making you wait for it in writing.
Scope, phases, and the flat fee, confirmed in writing before anything starts.
Not delivered in one lump at the end.
If there's no system worth building, I'll say so on the call. I'd rather lose the project than the judgment.
Flat project fee, or flat monthly. Never hourly. Never a percentage of media spend.
Rates aren't published here on purpose. A number without scope is a guess, and you'd be comparing it against somebody else's guess.
Pricing comes with the proposal, after discovery, in writing. Anything quoted before that is theatre.
I don't sell placements or guaranteed AI appearances. Nobody controls what a model says. What can be moved is structure, schema, and third-party presence — that's probability, stated plainly, and anyone promising more is selling something they can't deliver.
I don't manage paid media. It's adjacent, and I'm Google Ads certified in Search, Display, Video and App, but running media isn't what this practice is for. Ask and I'll refer you to someone who does it well.
I don't build dependency. Source files, prompts, documentation and recorded training hand over at the end of every engagement, including the managed ones. A client who could leave and doesn't is the only kind worth having.
This month I ran an unsolicited audit on a certified manufacturer with decades in its category — not a client, just a company in a category I wanted to measure.
It was named in 16 of 30 answers. That reads like a marketing win until you split it. Twelve of those sixteen came from prompts that already contained the company's name.
Found on merit — named in an answer with no brand name anywhere in the prompt.
The same company, scored by intent. It wins every question that already contains its name and loses two out of three of the questions a stranger asks. The report tells you which bar is yours.
Then a routine trust question — is this company legitimate? Two of three engines answered it with generic supplier-caution advice instead of the company's own credentials. One of those two had read the company's website first.
Your own site is not corroboration.
One page. Forty-eight hours. The prompts your buyers actually ask, and exactly what came back — including who got named instead of you.
I run a limited number each month, so there may be a short wait.
Takes about a minute. The more precise the last two answers, the sharper the report.
I'll only use this to run and send your snapshot. No list, no sequence you didn't ask for, and you can tell me to delete it at any time (see the privacy policy). I run a limited number each month, so there may be a short wait.